Swimwear campaign

For this Nike swimwear campaign, I served as creative director and photographer, leading every aspect—from casting and scouting to final edits. I cast a real-life friendship group, including a queer couple, bringing authenticity and warmth to the shoot. Despite challenging winter temperatures, I captured intimate moments that exuded joy and connection. Collaborating closely with Nike’s team, I ensured the imagery met their high standards while telling a story of inclusivity and empowerment, giving the campaign a grounded yet aspirational edge.

L Devine

I-D

A24